How to Run Lean Marketing Teams from Seed Scale

Stephen is a marketing leader with a track record of driving significant growth in tech startups, leading them from pre-revenue stages to successful acquisitions. As CMO at Bionic, he created the Application Security Posture Management (ASPM) category, growing ARR to over $10 million in two years, which led to a $350 million acquisition by CrowdStrike in 2023. As CMO at Harness, he shaped the Continuous Delivery as-a-Service category, scaling ARR from $0 to over $50 million in four years and securing $20 million in funding. Previously, as VP of Marketing at Glassdoor, Stephen grew B2B revenue from $19 million to $90 million in two years, contributing to a $1.2 billion acquisition. At AppDynamics, he drove bookings from $0 to $100 million in three years, leading to a $3.9 billion acquisition by Cisco and establishing the company as a leader in APM recognized by Gartner.

Jayashree has over 20 years of B2B/B2C marketing and product management experience, known for leading large, complex initiatives that enhance customer experience, boost brand awareness, and drive revenue. As CMO at Nexla, a data integration provider, she is scaling messaging and GTM strategy. Previously, she was CMO at Jitterbit, where she doubled the pipeline in under two quarters and launched key demand-driving initiatives. At Five9, a CCaaS provider, her team increased ROAS by 30%, web traffic by 33%, and generated $35M in new revenue. She has also held leadership roles at HP, MicroFocus, and Symantec, with a background in product management and software development.

Dimitri is a proven marketing leader with over 20 years of experience driving growth in early-stage companies. He has driven double-digit YoY revenue growth, managed $5M+ budgets, and successfully scaled startups from $7M to $250M run rates while navigating acquisitions from $30M to $1B. Dimitri has led teams of up to 30 people and is a 3X CMO. Prior to being the CMO of Spacelift, Dimitri served as CMO at venture-backed technology companies including Brinqa and Devo. He has also held leadership roles in marketing and product strategy at Pwnie Express, Riverbed Technology, Mazu Networks, and Cisco Systems.

Josh is an accomplished technology CMO with a record of building category-defining enterprise technology brands across a variety of industries. Prior to Aras, Josh served as CMO at venture-backed technology companies including AtScale, ObserveIt, Kaminario, and Reddo Mobility. He has also held senior marketing and strategy roles at Acme Packet, Oracle, CA Technologies, and EMC.

Matt Zanderigo is the moderator of this session and a B2B CMO. He’s led marketing teams at eight tech startups, with four exits, scaling teams from pre-revenue to Series D. His experience includes roles at MirrorTab (Google-backed), Toric (Autodesk-backed), Sqrrl (acquired by AWS), AtScale (Series D), and others.