How to Run Lean Marketing Teams from Seed → Scale
Join our virtual CMO event, where top B2B marketing leaders share practical advice on managing lean marketing teams at different startup stages—and how strategies like AI and fractional talent help us do more with less.
I'm excited to bring together top B2B marketing leaders to discuss how they’ve built lean marketing teams and driven growth at startups over the years—and how things are changing now.
In this session, we will cover:
Building lean marketing teams and tackling startup growth challenges.
Scaling your team while managing costs and balancing in-house and outsourced resources.
Aligning your company vision with your go-to-market strategy.
Maximizing impact with limited resources using AI, freelancers, and fractional talent.
Speakers
Stephen Burton
Stephen is a marketing leader with a track record of driving significant growth in tech startups, leading them from pre-revenue stages to successful acquisitions. As CMO at Bionic, he created the Application Security Posture Management (ASPM) category, growing ARR to over $10 million in two years, which led to a $350 million acquisition by CrowdStrike in 2023. As CMO at Harness, he shaped the Continuous Delivery as-a-Service category, scaling ARR from $0 to over $50 million in four years and securing $20 million in funding. Previously, as VP of Marketing at Glassdoor, Stephen grew B2B revenue from $19 million to $90 million in two years, contributing to a $1.2 billion acquisition. At AppDynamics, he drove bookings from $0 to $100 million in three years, leading to a $3.9 billion acquisition by Cisco and establishing the company as a leader in APM recognized by Gartner.
Jayashree Rajan
Jayashree has over 20 years of B2B/B2C marketing and product management experience, known for leading large, complex initiatives that enhance customer experience, boost brand awareness, and drive revenue. As CMO at Nexla, a data integration provider, she is scaling messaging and GTM strategy. Previously, she was CMO at Jitterbit, where she doubled the pipeline in under two quarters and launched key demand-driving initiatives. At Five9, a CCaaS provider, her team increased ROAS by 30%, web traffic by 33%, and generated $35M in new revenue. She has also held leadership roles at HP, MicroFocus, and Symantec, with a background in product management and software development.
Dimitri Vlachos
Dimitri is a proven marketing leader with over 20 years of experience driving growth in early-stage companies. He has driven double-digit YoY revenue growth, managed $5M+ budgets, and successfully scaled startups from $7M to $250M run rates while navigating acquisitions from $30M to $1B. Dimitri has led teams of up to 30 people and is a 3X CMO. Prior to being the CMO of Spacelift, Dimitri served as CMO at venture-backed technology companies including Brinqa and Devo. He has also held leadership roles in marketing and product strategy at Pwnie Express, Riverbed Technology, Mazu Networks, and Cisco Systems.
Josh Epstein
Josh is an accomplished technology CMO with a record of building category-defining enterprise technology brands across a variety of industries. Prior to Aras, Josh served as CMO at venture-backed technology companies including AtScale, ObserveIt, Kaminario, and Reddo Mobility. He has also held senior marketing and strategy roles at Acme Packet, Oracle, CA Technologies, and EMC.
Matt Zanderigo
Matt Zanderigo, the organizer and moderator of this session, is a B2B marketing leader with expertise in building lean teams at high-growth startups. He has worked at eight tech startups—four of which exited—scaling teams from pre-revenue to Series D, managing $5M+ budgets, and driving 2x growth with lean marketing teams. His experience includes leading marketing at companies like MirrorTab (Google-backed), Sqrrl (acquired by AWS), Toric (Autodesk-backed), AtScale (Series D), and more.
